Author Box
Articles Categories
All Categories
Articles Resources

Using Newsletters and Ezines to Launch Books

April 07, 2012 | Comments: 0 | Views: 104

Authors are often looking for ways to promote their current and upcoming books.

Most of the buzz at the moment is aimed at social media such as Facebook and Twitter but a very effective technique that is often overlooked is the newsletter or ezine.

A tweet or wall post may draw some attention to your work but the mediums of delivery are very competitive and it is hard to stand out amongst the crowd.

A tried and tested method is the email list that is marketed to using newsletters that contain far more information than a tweet or wall post ever can.

With a mailing list the author can reach their fans directly and readers are far more likely to take notice of a professional looking and interesting email than a simple couple of sentences with a link.

A newsletter or ezine can be designed using ready made or custom templates that enable the author to include pictures, information, links to the books sales page, even videos that promote the book such as trailers or author interviews.

The newsletter also gives the author a professional feel when the reader receives an ezine sent directly to them. It is a great way to interact with readers and also gives the reader a chance to really immersive themselves in the authors message.

Here I will list a few tips on what you could include in an author newsletter to launch a book or promote your back catalogue.

1) Character and Location background

Every story has a central character and other key players in their stories. Be them enemies or friends they all have a story. The locations in which the story is set also have backgrounds and features that the reader will find interesting that will add feel and depth to your books.

One feature of your newsletter could be detailed back stories on these characters and locations that draw the reader in to create excitement about your book launch.

2) Pictures.

Some books only have one image that is used for the cover and no internal images.

The appearance of the characters and locations is left to the power of your description and the readers imagination.

In a newsletter you could add pictures of these characters and locations with back ground descriptions.

You could either hire an artist or even use an art software program to create the pictures, either from scratch or by manipulating photographs.

3) Readers questions and polls.

You can include another email address in your newsletter that allows readers to ask you questions that you can answer in the next issue of your ezine.

This provides interaction for fans and also gives you feedback on what fans do and do not like about your work.

4) Videos.

Serious book releases these days are treated almost like movie releases with teaser trailers circulated before launch day.

With a camcorder you could film a trailer to put in your newsletter and also embed the file into your blog. Include an url in your newsletter so that people can share your video with their friends to create a viral effect.

Fans also enjoy watching interviews with their favorite author so perhaps get a friend to film an interview with you answering some of your readers email questions.

All of the best email marketing software allow videos to be embedded into their templates.

5) Promotion of past titles.

New fans may have only read your latest title and may not be aware of your past work.

Use the ezine to promote your work, new and old.

The key to the newsletter is to treat it like an electronic magazine.

Ezines are far superior to normal magazines in that they can include features such as videos and enable the reader to buy your books there and then with a few simple clicks.

Any author who is trying to maximize promotion of their books really needs to create a bi-weekly or monthly ezine that targets their fans and allows interaction.

To learn more information read my Email Marketing Software

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Launch Books


Ezine Sent Directly


Author Newsletter


Monthly Ezine


Books Sales Page


Author Promotion

A speech is similar to an essay, except that a speech is meant to be spoken, while an essay is meant to be read. If you wish to write a great speech that will impress your audience till the end and

By: Denize Rodricks l Writing & Speaking > Writing l December 07, 2012 lViews: 254

The ability to writing great headlines hold the key to getting people to read your article or sales copy - whether you publish it online, send as email or even print it on a magazine. Learn how you

By: Prince John l Writing & Speaking > Creative Writing l July 10, 2012 lViews: 246

Unemployment rate in India has been one of the most terrible problems that it has been facing since its independence. Corruption and crime has increase manifold due to the unemployment factor.

By: Vaibhav P. Bhadange l Writing & Speaking > Creative Writing l July 10, 2012 lViews: 383

Four out of five adults say they have a book inside them. Only two percent actually write and publish their masterpiece. Talk is cheap. Just do it!

By: Ted Bowman l Writing & Speaking > Creative Writing l July 09, 2012 lViews: 217

You have wanted to see your book in print for years and now, thanks to self-publishing, you reached this goal. Now you must market your book, an uphill climb for any author, especially a new one.

By: Harriet Hodgson l Writing & Speaking > Book Marketing l July 08, 2012 lViews: 241

Choosing the right creative writing program could compensate for copywriting in businesses, although, it is a whole different course subject. By being successful in such a competitive industry you

By: Edward Joseph l Writing & Speaking > Creative Writing l July 06, 2012 lViews: 221

You have wanted to see your book in print for years and now, thanks to self-publishing, you reached this goal. Now you must market your book, an uphill climb for any author, especially a new one.

By: Harriet Hodgsonl Writing & Speaking > Book Marketingl July 08, 2012 lViews: 241

The Amazon Kindle Select program is a powerful promotion too, if used well. Here's how my ranking soared by giving my book away for FREE.

By: Douglas Glenn Clarkl Writing & Speaking > Book Marketingl July 04, 2012 lViews: 225

Media Kit? Why would I need a media kit, I'm not even published yet? To be quite honest with you it's never too soon to start.

By: Donna M. Mcdinel Writing & Speaking > Book Marketingl July 02, 2012 lViews: 146

It comes as a surprise to many new authors that books do not promote themselves. Don't expect your conventional publisher to promote your book either. The cold had truth is you have to promote it

By: Alun Richardsl Writing & Speaking > Book Marketingl June 30, 2012 lViews: 160

In this article, I'm going explain the key elements of an effective book trailer. I'll also explain what makes a trailer ineffective or counter-effective and outline specific steps authors can take

By: Madison Paigel Writing & Speaking > Book Marketingl June 29, 2012 lViews: 157

When I signed a contract for a small premium publisher to release my mystery novel, I knew that the imprint focused more on digital sales than print. The book was released in eBook and paperback

By: Kathryn Livelyl Writing & Speaking > Book Marketingl June 29, 2012 lViews: 190

A big part of an authors ability to have a successful relationship with their fans resides in building an email list. The email list can be used to interact with their fans and create excitement

By: C. A. Wodensenl Writing & Speaking > Book Marketingl April 07, 2012 lViews: 112

Discuss this Article

comments powered by Disqus