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How to Increase Your Book Sales By Giving Away Books

April 23, 2012 | Comments: 0 | Views: 191

As counter intuitive as it may sound, giving away copies of your book can be the best book promotions tactic you can employ. Giving away premium gifts or bribes are a common marketing ploy that triggers a seemingly automatic response among consumers.

It's like the worm on the end of a hook. It draws in those hungry for what you're offering. Giving away just one book the right way can generate tons of valuable attention. Done consistently, in correspondence with other events, it can really help to launch your project to the next level.

Offer Free copies of your book where books are Your book needs to be seen where books are likely shared, explored and talked about. What better place for that than the library? Your book can be borrowed repeatedly for years. Giving your book repeated exposure over the years.

Handout copies of your book where readers are talk about books Along the same thread, imagine all those popular places where people gather to share and talk, such as small bookstores, cafes, and coffee houses.These sites have book-loving traffic that number in the millions. And chances are great they would stumble into or are actively seeking a book exactly like yours.

Additionally, you can distribute a copy of your book in public places where people gather. Giving away a copy of your book to local critics and newspaper or magazine editor allows them to review it. Sending a copy to a local reporter might entice them to cover one of your events. Either way you'll get a lot of return on that small investment.

Use it as a publicity ploy to draw people to your events To your prospects, your book may seem like the ultimate premium. Leverage the offer of a free copy of your book as a door prize. Give away your book to generate buzz. Once you've held your contest and given away the free copies, create an announcement in the form of a press release or a blog that announces the latest winners from the events. Take pictures of you signing and giving the book away. Be sure to include it in your follow up, telling everyone from the event where to see it online.

Finally, did you know giving your book away on Twitter can create "new follower" driven buzz? By simply running a contest in which you send out a "retweetable" message can go viral.

Want to learn more about giving your book away? Check out the next article in this series or head out to the AuthorHouse Writer Advice Center.

Jared Silverstone has worked in the self-publishing industry and now advises authors on matters about writing, editing and marketing books on their own through self-publishing companies such as AuthorHouse. He contributes to various sites including the AuthorHouse Writers Advice Center. He also maintains the blog Indie Book Adventures.

Source: EzineArticles
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