Author Box
Articles Categories
All Categories
Articles Resources

And the Reason You Don't Have a Website?

March 02, 2012 | Comments: 0 | Views: 137

A Website is an important and necessary tool for business owners. Your Website is the door to your business. It is what a tailored business suit is to your personal appearance.

How many times have you come across the following scenario? You meet a person who claims to be an expert in some field. You want to learn more about their business and the services they offer, but you're disappointed when you discover that they do not have a Website.

Alternatively, when you ask for a business card you realize that their Website address has been omitted, and you are even more surprised when you discover that this was no accident.

Not every person who claims to be a business owner is necessarily one, and this includes authors and writers. If someone is already shaky about your services and the ability to provide or perform said services, you could potentially lose a client. Just as satisfied consumers are excited to tell someone else about your service or product, an unhappy customer can do just the opposite and damage your reputation before your business even gets started. Day after day these situations unfold and the scenarios usually have the same outcome-loss of business.

Technology is evolving and has made it fairly easy for consumers to research companies before they do any type of business with them or purchase products from them. Again, with an author or writer, this is no different. After all, being an author and a writer is a business.

Use your Website to your advantage-for marketing purposes and to announce events and other news. A Website saves time and money. Before the Internet, businesses had to rely on print marketing for their advertisements. Now in addition to print marketing, you can place material that would otherwise be expensive to print on your Website without incurring any expense. Best of all, with a Website you are no longer limited on your marketing audience. Your business can now advertise globally and virally, allowing you to reach audiences and consumers that you could not reach before.

Authors and or writers, there is no reason you should not have a Website. As a professional, you really want to look as serious and professional as possible. It is true that business owners, specifically small business owners, who have their own their own domains and Websites are taken more seriously than those who do not.

If your desired name is taken, i.e., try something creative like or,.me

Currently, blogs are the "in" thing, and by all means, if you have the time and effort to host a blog, do so, but this should never take the place of an official Website.

Many hosting and domain companies are very affordable. I have maintained a site since 1995, and I used a hosting and domain firm, I started paying approximately $75 to $120 a year up until 2007. I finally gave a try. I now have three domains through and all for what it costs me for one domain with my former Web company. In addition, hosting for these sites is also through If you are technically savvy, you can purchase a domain name for as little as $1.99 a year and host it yourself.

If you, like most Website owners, like the ease and functionality that a blog provides, look into Word Press has two sites. is their free blogging site, and is a blog service that requires Web hosting to maintain.

If you look at many Websites today, several have been creating Word Press. Your Web hosting company can host your blog through its services, thus allowing you to have a vanity URL instead of a URL with the WordPress name in it. Word Press has a broad array of free and Web-based Web templates. Many are customizable to fit your specific taste.

When creating your Website, make sure it is appealing to your visitors and user friendly. As an author, the main tabs, or sections that your Website should include are:

• Home

• Bio

• About Books

• Tour Schedule

• Contact Page

Home: The home section is the front door to your business. Statistics show that visitors to of your Website decide within the first ten seconds if they like what they see and whether they will continue or not. Make sure the page is visually stimulating and easy to read. If someone is looking for your contact information, the tab should be easy to find.

Bio: This section should give readers a preview of your professional writing resume. You should "toot your horn" in this section. Include all the wonderful things you do that pertain to your career as a writer. It is okay to include a few personal items about yourself, but be careful, too much information can be hazardous. When in doubt, leave it out. This section should also include a professional portrait of yourself-headshots are the best.

About Books: List all your books and or work, along with photos of each book. Include the books' ISBNs, release dates, and where the books can be purchased. Allow your patrons choices. Although they may be able to purchase your book on, allow them to also purchase your work straight from your site using e-commerce solutions such as PayPal. This allows them to purchase an autographed copy of the book straight from the author. It also helps if you include a short synopsis about your work so readers will know what they are in store for.

Tour Schedule: Include all pre-scheduled book signings and appearances. This is another form of marketing. Many readers frequent these events and are excited to find that their favorite author or writer will be at a location near them.

Contact Page: This is one of the most important pages. Include your mailing address, phone numbers, e-mail addresses, and any social media sites where you advertise your work.

Last, it is important that you make your Website navigationally friendly and one that viewers will want to visit time and time again. Make sure the information on your Website is current.

Yolanda M. Johnson-Bryant is a literary, social media and marketing & PR consultant. Visit to learn more about the author. Here you'll be able to find FREE excerpt to her novels and free videos and articles.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:







Yolanda M Johnson Bryant


That Literary Lady


Business Owners


Word Press

A speech is similar to an essay, except that a speech is meant to be spoken, while an essay is meant to be read. If you wish to write a great speech that will impress your audience till the end and

By: Denize Rodricks l Writing & Speaking > Writing l December 07, 2012 lViews: 253

The ability to writing great headlines hold the key to getting people to read your article or sales copy - whether you publish it online, send as email or even print it on a magazine. Learn how you

By: Prince John l Writing & Speaking > Creative Writing l July 10, 2012 lViews: 245

Unemployment rate in India has been one of the most terrible problems that it has been facing since its independence. Corruption and crime has increase manifold due to the unemployment factor.

By: Vaibhav P. Bhadange l Writing & Speaking > Creative Writing l July 10, 2012 lViews: 382

Four out of five adults say they have a book inside them. Only two percent actually write and publish their masterpiece. Talk is cheap. Just do it!

By: Ted Bowman l Writing & Speaking > Creative Writing l July 09, 2012 lViews: 217

You have wanted to see your book in print for years and now, thanks to self-publishing, you reached this goal. Now you must market your book, an uphill climb for any author, especially a new one.

By: Harriet Hodgson l Writing & Speaking > Book Marketing l July 08, 2012 lViews: 240

Choosing the right creative writing program could compensate for copywriting in businesses, although, it is a whole different course subject. By being successful in such a competitive industry you

By: Edward Joseph l Writing & Speaking > Creative Writing l July 06, 2012 lViews: 220

You have wanted to see your book in print for years and now, thanks to self-publishing, you reached this goal. Now you must market your book, an uphill climb for any author, especially a new one.

By: Harriet Hodgsonl Writing & Speaking > Book Marketingl July 08, 2012 lViews: 240

The Amazon Kindle Select program is a powerful promotion too, if used well. Here's how my ranking soared by giving my book away for FREE.

By: Douglas Glenn Clarkl Writing & Speaking > Book Marketingl July 04, 2012 lViews: 225

Media Kit? Why would I need a media kit, I'm not even published yet? To be quite honest with you it's never too soon to start.

By: Donna M. Mcdinel Writing & Speaking > Book Marketingl July 02, 2012 lViews: 146

It comes as a surprise to many new authors that books do not promote themselves. Don't expect your conventional publisher to promote your book either. The cold had truth is you have to promote it

By: Alun Richardsl Writing & Speaking > Book Marketingl June 30, 2012 lViews: 160

In this article, I'm going explain the key elements of an effective book trailer. I'll also explain what makes a trailer ineffective or counter-effective and outline specific steps authors can take

By: Madison Paigel Writing & Speaking > Book Marketingl June 29, 2012 lViews: 157

When I signed a contract for a small premium publisher to release my mystery novel, I knew that the imprint focused more on digital sales than print. The book was released in eBook and paperback

By: Kathryn Livelyl Writing & Speaking > Book Marketingl June 29, 2012 lViews: 190

Social location marketing is a mobile social media tool that can convert check-ins into cash. It is a small, but powerful social media tool. Although, statistics show that only 4% of surveyed

By: Yolanda M Johnson-Bryantl Writing & Speaking > Book Marketingl April 19, 2012 lViews: 171

Utilize technology by using videos to promote your brand and your work. Potential clients respond better to authors they can see and interact with. Remember visual marketing is on the rise.

By: Yolanda M Johnson-Bryantl Writing & Speaking > Book Marketingl February 13, 2012 lViews: 147

Discuss this Article

comments powered by Disqus