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Is Your Blog A Business Or A Hobby?

April 19, 2012 | Comments: 0 | Views: 123

If you treat your blog like you would a hobby, then you'll get hobby results. In this article I will tell you how to treat your blog like a business to make business-like money...

So, what's the difference between a hobby blog and a money making business blog?

Well, everything!

If you blog about something you enjoy, but which not enough people go online to spend money on, it's a hobby and you won't earn much, if anything. If you blog only occasionally, with no direction aim of getting a reader to take a next action, it's a hobby.

If you don't make any plans to generate traffic, and just hope people will stumble across you, it's a hobby. If you blog like that, you might as well just stick to face book, you'll get more visitors, more interaction, and more fun from it - as a hobby.

Using a blog like a business is totally different, and it can bring totally different results...but... you have to *treat* it like a business! You need to start by identifying a market of people who go online and spend money in that field. Then you need to work out what it is they want to spend money on.

Once you've done this you can then offer it to them. That may sound like a simplistic formula, and of course, it is. It's a formula that works though, and is the foundation for any money making blog.

You need to capture visitors when they visit, so you can contact them again. You need to make blog posts which have an end purpose in mind for the reader, which is usually to take action on something - that's where the monetisation comes in for you.

You need to blog regularly, offering genuinely useful content to readers. Once all this is set up, you need to have a strategy to drive traffic to the site. The model I prefer is via sharing your content, because it's free (apart from the time cost), it's targeted, and it's something you can control.

Yes, you can buy traffic, but I absolutely don't recommend you do that until you know how much each visitor to your blog earns you - otherwise you can start burning a big hole in your bank balance quickly, and no-one wants that!

Speaking of spending money, don't let this put you off. A whole blogging operation can be set up on a shoestring. You can start for free if you want, although I do recommend tiny expenses like a few dollar a month for hosting.

It takes a lot of planning and effort to create a blog that produces income, but once it does, it can turn into serious income. That's why you need to take a serious attitude from the start. Stop treating your blogging efforts like a hobby, and you'll see your results leap forward.

By the way, do you want to discover more about how to make money blogging? If so then click here: where you can also follow along with my $101,000 case study!

Source: EzineArticles
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