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How Do You Blog: Don't Bite Off More Than You Can Chew

April 25, 2012 | Comments: 0 | Views: 160

One of the biggest problems new bloggers have is that they go in with all guns blazing. Before long, they start clicking on empty cylinders and the blog goes into the holster. Soon the advances they've made disappear and suddenly their blog is headed for boot hill.

What happened?

Simply put like the cowboy who choked on his tobacco stub, they bit off more than they could chew.

Okay, enough with the cowboy metaphor and the cliches. This really is an important concern for new (and repeating) bloggers. And it's not an easy thing to hit the right balance.

How well your blog does in terms of money, or reach is very much a factor of three things. How much traffic you get. How much traffic you get back. And how frequently you are adding content.

There are a number of ways to get traffic. They all involve either time and energy or money. Search engine traffic is one of the cheapest methods in some ways. How much traffic you get back depends on the quality and frequency of your content, both in your blog and your email marketing. If you use content marketing -- in other words, video, podcast or article marketing -- how much traffic you get depends on the frequency and quality of your content.

There are only two ways to get repeat traffic. One is to create content and then exchange it for an email address. Then create content to keep people reading your emails. At the same time, you need to create content to give your subscribers a reason to visit. The second way is to create enough high quality content that your reader wants to check your blog regularly so they don't miss the content.

Do you get the pattern here? Creating content is critical for traffic generation.

So what's the problem?

Well, if you've done any blogging or article writing, you know that creating high quality content is a very time consuming task. One of the most common mistakes that new bloggers make is to try to post too frequently. For example, they may decide to write a blog post every three days or even every day. And within a very short period of time, they'll become overwhelmed. The problem is that they've forgotten that they really need to produce six different types of content. And that they need to allow time to produce that content as well as the blog content.

You will need to produce high quality content for the blog. This content keeps readers returning to your blog. And it is this frequency of this content that you will be using as your base for calculating the total effort.

You will also need to produce the occasional personality piece. This content keeps your reader connecting with you as a person. However, unfortunately, it isn't enough to keep your readers returning so you need to consider it as extra content.

You will need to produce high quality content for traffic purposes. Your hope is that this content will be repeated by people who publish content produced by others.

You will need to produce alternative content for traffic. This is primarily a recasting of the high quality content in different media for example videos, podcasts or email. While this won't take as long as producing the original content, it does take time.

You may also need to produce very high quality learning content. This is content you will be using for eBooks, books, videos, audios and live courses. Strictly speaking, you do not need to produce this type of content. However, if you are hoping to make a living from your blog you will need content to sell.

Finally you will need to produce traffic-quality content. This is generally low to medium quality content produced for the sole purposes of generating content. Typically, this is outsourced as soon as you can afford to do so. Unfortunately, this content will require editing to prevent it becoming very low or sub-par content that will do more damage than good. All of which takes time and money.

Want more free information like this?

Do you want to start to blog? Need to learn how to blog? How do you blog? Good? Poor? So-so? Want to become more efficient as a blogger? Check out my blog and download my free process map:

Do you want to learn how to make money with your blog? Check out my new course at

While you're there you can check out more articles by Glen Ford

Glen Ford is an accomplished consultant, trainer and writer. He has been involved in the internet since the public was first allowed on it. He first began blogging using HTML and he been blogging using better methods for many years now.

Source: EzineArticles
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