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How Banner Avertising Could Be The Missing Link You Need To Add To Your Lead Generation Strategy

January 19, 2012 | Comments: 0 | Views: 142

Banners are the "virtual billboards" you see on many websites. They are one of the oldest forms of advertising on the internet today and will probably be around for many years to come. If you are looking for an easy and simple solution to generating high quality traffic to your website than banner advertising is an excellent choice.. When it comes to generating traffic to your website you need to use strategies that you can control, are stable and affordable if done right.

Successful banners have three points in common:

The message on your banner ad matches the content on your website, they are congruent to your target niche.Your banner design, people want to click on it.Your banners are on websites with more than 10,000 visitors a month.

There are two options in designing a banner:

design a banner that is colorful, ugly and sticks out like sore thumb. The idea is to draw attention to your banner. Depending on where your banner is located on the page. If banner is one of six small banners all crowded together on the side of a page you want your banner to be noticed first. design a banner that blends into the website, so that it doesn't even look like an advertisement. It has the same theme and content, it's not obnoxious or distracting like the first option.The reason for this type of banner is to make it appealing to the person who hates being sold to. This design only works well if your banner stands alone either at the top or middle of the page.

The most popular sizes of banners are 125x125, 300x250, 728x90, 160x600 and that is in pixels. Static banners are in (.jpg), animated are in (.gif)

The message on banner say depends on your niche the people you are looking for, your perfect customer. This is when your copy writing skills are most important. Are you offering a solution to a problem or creating curiosity. You could also offer a free report or e book. The last thing you need on your banner is a strong call to action like 'click here now.' Finding the websites to place your banners depends on the amount of work you want to do. You can do your own research by typing in your keywords related to your target niche and compiling a list of websites that offer banner advertising and have a high volume of traffic or you can save yourself some time and use the display networks. Using the display networks creates leverage, more exposure and can be cheaper in the long run if done right. Examples are Clicksor and Adclickmedia. You must do your home work first though and decide which would be the best option for you.

Payment options, there are many but I will only mention three:

monthly is a fixed rate you pay even if no one clicks on your bannercost per 1,000 impressions, you pay a fixed amount for every time the page loads. If the rate is $10 CPM/1000 impressions you are paying $.01 per impressionpay per click, you decide on what you are willing to pay the website owner when someone clicks on your banner.

Do you want to build your own banners or outsource them? You can build your own with photo shop or paint or can use such resources as 99 Designs, Elance or Odesk.

Different traffic generation strategies are essential to a successful online business. Why banner advertising? It is relatively easy to do and if done right can generate the quantity and quality of traffic you need to your website.

Veda Horner If you found this article of value you can find more marketing strategies on my blog at Be sure to get your Free Report "The Top 5 Strategies For Generation Targeted Free Leads.

Source: EzineArticles
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