Author Box
Articles Categories
All Categories
Articles Resources

Have Banner Ads Had Their Day Or Are They Still Good Traffic Drivers?

April 26, 2012 | Comments: 0 | Views: 180

Advertising through banner ads used to be the hot new thing. Many people think it had gone away, but it is still one of the most potent methods of driving traffic on the internet. Banner ads are featured on many websites for one simple reason. People respond to them!

Again, many people think that banner advertising is expensive and there are alternatives that provide better value for money. However, some diligent searching on sites that do not necessarily come to mind as the best places to advertise can yield very good results.

We recently set up a campaign for a client in the pet business. We found that pet charity sites can draw very high numbers of traffic, but the rates are very reasonable compared to better known organisations. But at the end of the day, traffic is traffic wherever it comes from and there are many people who support worthy causes who have a high level of disposable income. Once people visit your website they can either be directed to your main website or alternatively be directed to a separate squeeze page where they are asked to leave their name and email address in exchange for a free e-book or training course.

A very good way to use banner ads to their best effect is to use animation. Just as with videos, animation attracts people and sells. If you are in any doubt, notice how many companies use animation in Television advertisements nowadays. Again, people think that animation can be expensive, but take a look at companies like goanimate where you can create your own cartoon to sell your product or service. If you are unsure about your creative ability and don't see yourself as another TV animated movie creator, just go to Fiverr. You will find plenty of people who can produce a very commercial piece of work for $5.

Just as with the other advertising media, positioning is of vital importance and some attention needs to be paid to this area. Another excellent reason for using banner ads is that by incorporating a marker into the advert, you can ascertain that the lead came from that source and so measure its effectiveness much better than social media. The watchword is If you can measure it, (in terms of both money and time) then go ahead and use it. But don't forget to split test by varying the wording, the placement and above all the layout.

Peter Robson is an accountant with over 30 years experience in the small company sector. With his business partner, Debbie Crossley he runs which helps people set up and run their own e-commerce businesses

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Banner Ads


Buying Banner Advertising


Selling Online


E Commerce


Driving Traffic


Aqueeze Pages

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 346

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 410

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 217

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 266

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 216

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 202

I'm sure you've done your research. You've struggled through a lot of the jargon. Maximum revenues, ad delivery in milliseconds, optimal ad operations, sophisticated algorithms, what does it all sum

By: Kean Grahaml Internet Businesses > Banner Advertisingl April 11, 2012 lViews: 138

A lot of the principles recognizable in regular marketing treaties, get to be applied in the event and the particular optimisation of a business for the presence on the electronic market. Advertising

By: Katarina Quidotel Internet Businesses > Banner Advertisingl April 02, 2012 lViews: 163

Food is a significant element of every culture in the world. Besides adding warmth and love to the relationships, it is a great way to make new acquaintances. Due to interconnection of food and

By: Bernardo Blakel Internet Businesses > Banner Advertisingl March 28, 2012 lViews: 142

Directory (listing) sites generally have a very specific page structure and the users follow behavioural patterns. In order to monetize these sites to an optimal level it is important to understand

By: Kean Grahaml Internet Businesses > Banner Advertisingl March 27, 2012 lViews: 154

Online advertising does not have to be a hit or miss situation. It is easy to get more results from online advertising by employing a little bit of strategy. Instead of advertising products to a

By: Jeremy B Thompsonl Internet Businesses > Banner Advertisingl March 20, 2012 lViews: 196

With the advent of internet, many big companies as well as small and medium businesses have started to use internet as a tool to market their business online and to reach a wider range of audience

By: Subhajit P Roull Internet Businesses > Banner Advertisingl March 20, 2012 lViews: 249

Email marketing is far and away one of the most successful ways to attract educated, informed and motivated buyers to your website. One of the major advantages of email marketing is that once you

By: Peter D Robsonl Internet Businesses > Email Marketingl April 26, 2012 lViews: 146

We all know how we dispose of unwanted mail that comes through the post. But the time taken to do that is considerably longer than the time it takes to get rid of unwanted email. I know that the

By: Peter D Robsonl Internet Businesses > Email Marketingl April 26, 2012 lViews: 137

At a recent conference in the Retail Industry many of the big "name" retailers agreed on a very interesting statistic. Email marketing is up to 25 times more effective than social media marketing.

By: Peter D Robsonl Internet Businesses > Email Marketingl April 26, 2012 lViews: 154

Step by step selling is a concept that many successful internet entrepreneurs use very effectively. In fact some will set up an eight, nine, ten or even twelve step process to sell to customers. The

By: Peter D Robsonl Internet Businesses > E Booksl April 26, 2012 lViews: 140

A mini website, landing page or squeeze page as it is sometimes known is a simple one page website designed for the specific purpose of getting a reaction from a potential customer. Why use them?

By: Peter D Robsonl Internet Businesses > List Buildingl April 26, 2012 lViews: 147

When considering traffic driving methods, it is important to understand why people go on the internet in the first place. There are a number of reasons. To research particularly about products or

By: Peter D Robsonl Internet Businesses > Ecommercel April 26, 2012 lViews: 146

Discuss this Article

comments powered by Disqus