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How Much Should I Pay For a Good Autoresponder?

April 09, 2012 | Comments: 0 | Views: 152

You're ready to build your first list and need to sign up for an autoresponder service. You'll find a wide variety of products out there from free services to those costing you thousands of dollars per month. How do you decide how much to pay for an autoresponder that's a good fit for you and your online business? Here are some tips.

You Get What You Pay For

First things first... stay away from free services or those that you host on your own webserver. Like with so many things in life you get what you pay for and there are many downsides to free services from ads that are run in your emails to low delivery rates and the chance of having your entire list whipped out on a whim.

Instead stick with a good middle of the road autoresponder service with a good reputation and email delivery rate. AWeber is a great example of this. You won't spend more than $20 per month until your list really starts to grow and even then their service stays very affordable. I pay around $60 per month these days for all my niche lists.

Look For Introductory Trial Offers

Money can be tight when you're first getting started. That's why many reputable autoresponder services offer a free or low cost trial offer. AWeber for example will let you try their service for $1 for the first week. This gives you some time to get familiar with how everything works and you can of course start to build and mail your list.

With a low introductory offer like this and a low beginning base price, it won't take you long to build a list large enough to bring in at least $20 per month to cover your autoresponder payment. From there you can grow your list to become more and more profitable.

You Won't Need All The Bells And Whistles

You'll also come across some pretty fancy solutions with all sorts of special tracking features and more. Those particular services can get quite pricey and to be honest, they include a lot of stuff you don't really need. Stick with something basic that does what you need it to do and skip the extra bells and whistles for now. You can always sign up for one of these expensive services later if you need to.

Use That Monthly Bill To Motivate You To Build, Mail And Monetize Your List

One last tip for you that's worked out really well for me... use that monthly autoresponder bill to motivate you to grow your list faster. Write a few extra articles, set up an optin form split test, write a guest blog post... do something to grow your list. Next, work on adding a few more autoresponder messages to build a better relationship with your list. Last but not least, send them a solo email with an offer for an affiliate product (or even your own product) to monetize your list. Using your bill as a motivator will help you continue to grow your income from your mailing list.

Don't have a list yet? Sign up for a free 7-day ecourse on getting started with list building at

Source: EzineArticles
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