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Dana W Hobika

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Member since: Jun 07, 2012

B2B sales professional since the 1980's. Began shortly after graduating from college with a B.A. in Psychology. Spent almost ten years selling mil-spec electro-mechanical components to military contractors. Primary customers were purchasing agents and engineers for military production contractors. This was a very formal environment and involved a more technical sale. Then moved into the bankcard industry, working for a processor and selling those services to banks around the country. This was very relationship oriented and heavy customer service and training were the keys to success. By 2002 I moved into advertising, (with a short deviation into the non-profit world). Most of my clients are small businesses, many with little formal business training. This is a service type sale and is more an art form than a hard science. It requires a great deal of patience and the willingness to walk through many "no's" to get to a "yes".

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Every employee is a sales person and has a direct impact (positive or negative) on the success of the company. When an employee accepts a paycheck, they have a responsibility to earn it.

Business > Sales Training l 2 years ago

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