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Ross C Kenny

Total live articles: 1

Member since: Apr 22, 2012

Ross Kenny is a long serving search analyst who is passionate about user experience. His expertise extends to landing page testing, lead generation, organic & paid search optimisation and web analytics.

Though you won't be seeing him on the starting blocks at the London Olympics, Ross is a keen swimmer. Out of the water, he's an 'L' plate guitarist with a penchant for slack key and already has used up most of his nine lives cycling through treacherous Sydney traffic.

Ross works with Panalysis, a market leading web analytics consultancy of international acclaim for its work with government, education and corporate in Google Analytics and other web analytics platforms.

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Quality Score (QS) is one of those mystical objectives which online marketers study intensely, aspire to achieve well at, but may never fully understand. That's probably the way Google intends to

Internet Businesses> PPC Advertising l 2 years ago

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