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Traci Chu

Total live articles: 1

Member since: Apr 16, 2012

Traci has over 15 years of marketing experience, including multi-channel lead/revenue generation, strategy, marketing automation, forecasting and analytics. Traci's multi-channel expertise spans email, direct mail, SEO/SEM, referral, social networking, display, affiliate, and industry generated. She joined UpStream after working with the team as a client and was most recently the VP of Marketing and CRM at Bella Pictures. Previously, she developed and implemented strategies and marketing programs for home furnishings retailer Williams-Sonoma Inc, and Broderbund Software Company. Traci received her BA from University of California, Riverside.

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Over the years marketers have attributed revenue using a variety of methods - last or first click, weighted or cascading attribution, complex heuristic rules, marketing mix models - but none of these

Internet Businesses> Internet Marketing l 2 years ago

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