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Jim R Young

Total live articles: 1

Member since: Mar 03, 2012

Jim Young is principal of NorthView Research Group. Mr. Young has over 20 years of experience as a marketing research professional, as an analyst, project manager, account executive, research director and senior brand strategist.

Prior to starting his own marketing research consulting firm, he worked at EvansGroup in Seattle (now Publicis USA), in its branding and research division, earning Employee of the Year in 1998. Prior to that, he was research director at a prominent communications and PR firm. He started his career with a large marketing research firm, working there as an analyst, project manager and account executive.

In his career, Mr. Young has sold to and managed client accounts covering many industries, including IT, consumer/retail, financial, manufacturing, health sciences, government and non-profit. Notable clients include: Microsoft, Nokia, HP, Sun Microsystems, Apple, IBM, Rambus, Synopsys (leader in chip design software), Central Point Software (now Symantec), McCaw Cellular (now AT&T Wireless), Nortel Networks, Aldus (now Adobe), Traveling Software, Quantum (a major hard drive manufacturer), JELD-WEN (North America's largest window and door manufacturer), Verathon (medical devices), Washington State Employees Credit Union, Bayer Crop Science, and the Institute for Systems Biology, among many others.

Core skills: • Account management • Research project management • Research design - methodology, sampling, questionnaire, focus group discussion guide, online survey programming • Research data analysis and statistical interpretation • Executive reporting and presentation • Marketing and branding recommendations for go-to-market and high-level brand implementation

Education: • MBA, Marketing - Seattle University • BA, Political Science - University of Washington • BA, Psychology - University of Washington • Currently completing Certificate Degree in Web Analytics - University of British Columbia/California State Irvine online program

Contact information: Jim Young O: 206-363-8700 M: 206-794-2709

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Why is it that there are widely varying degrees of success between different companies' ability to sell products despite having very similar offerings? The answer is in the message. No matter how

Business > Branding l 2 years ago

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