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Paul E Watkins

Total live articles: 2

Member since: Mar 03, 2012

Paul has been consulting to the financial services industry since 1994 and has seen the good the bad and the ugly of marketing and sales practices. Just to brag a little, he has won two national awards for marketing campaigns and is a sought after platform speaker on the subject.

What he have seen is that changes to the financial services industry have been accelerating, with many advisors trying to find new single silver bullet ideas that will grow their business. But there isn't one.

At a strategic level, Paul has found the the 'trick' is to FOCUS and make yourself the GURU of your niche. At a tactical level, the trick is to significantly grow the level of client contact, typically 12 fold!

Paul lives in New Zealand, a country noted for innovation, a 100% pure environment and of course, Lord of the Rings.

Recent Activity

The power of a headline. The publishing industry spend a lot of time on the title of new books, and for good reason. This article explains the power of the headline for financial advisor marketing

Insurance> Agents Marketers l 3 years ago

What do builders, consulting engineers and financial advisors have in common? A lot it turns out when it comes to marketing. I think the builder and engineer's marketing practices explained here show

Insurance> Agents Marketers l 3 years ago

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