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David Bateson

Total live articles: 3

Member since: Mar 02, 2012

David Bateson runs NewsBusiness, a boutique email marketing, email newsletter copywriting and content marketing agency. Based in Brisbane, Australia, NewsBusiness is a small team dedicated to helping B2B clients maximise the impact of their email marketing - assisting with strategy, content creation and copywriting and the tech side of getting email campaigns out the door.

Originally with a sales and marketing background in large corporates, David's experience covers a wide range of industries, including publishing, automotive, legal, accounting, HR and pharmacy. He realised the power of email marketing while working as a sales contractor for a retail franchise group in 2004, when two group outlets opened thanks to industry media coverage resulting from his email marketing and content marketing strategies, netting the client ~0,000 in revenue.

Recent Activity

Sometimes you're so focused on getting the media coverage, it's hard to think beyond the actual coverage itself. It's tempting to think that getting coverage is the final objective, but you have to

Business > Press Releases l 2 years ago

It all used to be so simple. Newspapers, TV and the radio ran the news, and businesses used conventional advertising alongside editorial to generate business.

Business > Press Releases l 2 years ago

When sending out a news release or organising an event specifically for the media, there is of course absolutely no guarantee that the news release will result in coverage or that journalists will

Business > Press Releases l 2 years ago

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