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Oliver Gagnon

Total live articles: 1

Member since: Jul 07, 2012

Managing Principal of InkElement Corp., a response-driven promotional marketing agency that delivers targeted promotions proven to increase sales and maximize ROI for B2C and B2B clients across multiple vertical markets.

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The Response Rate 2012 Report published by the Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% response rate, compared to email's average response rate of 0.12%. Depending

Business > Marketing Direct l 2 years ago

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