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Lorri Greif

Total live articles: 1

Member since: Jun 16, 2012

Lorri M. Greif, CFRE, president of Breakthrough Philanthropy, Inc., is the creator of the easyPG Program, a major resource to nonprofits conducting planned giving campaigns. She has more than two decades of experience in the nonprofit community focused on creating and implementing successful planned giving and major gifts campaigns, often from the ground up. She has the experience of a seasoned nonprofit fundraiser coupled with the knowledge of a professional consultant.

Her many years of strategic thinking, fundraising know-how, and donor cultivation and stewardship, are now shared with members of the easyPG Program.

Lorri has a unique skill for building or re-working fundraising campaigns from "scratch."

As the first Chief Development Professional for HIAS, Inc., a 120+ year immigration rescue agency, she created a major gift and planned giving program while accelerating their annual campaign. She changed the organization's fundraising culture by providing extensive training to other professionals and board members about the importance of individual giving versus dependence on government funding. She also created national marketing strategies, defined gift acceptance guidelines for the agency, oversaw adherence to IRS and government regulations, and more.

Lorri was also the National Director of Planned Giving for Women's American ORT (now ORT America, Inc.), a 100+ year-old nonprofit organization, which provides funding for vocational training and re-training worldwide. In addition to directing the program, she created and implemented a national marketing campaign for planned giving that helped to bring participation in the planned giving society to more than 1,000 members. She also helped to create the organization's Diamond Ladder campaign, which brings in millions of dollars in new and increased major gifts.

Additionally, Lorri helped to create or reinvigorate planned giving campaigns for such organizations as the Police Athletic League, Inc. (PAL), Friends of the IDF, YIVO Institute for Jewish Research, the Crohn's and Colitis Foundation of America, and the National Council on Alcoholism and Drug Dependence (NCADD), to name just a few.

Lorri proudly served on the board of Women in Development (WID). She is also a member of the Association of Fundraising Professionals (AFP), the Philanthropic Planning Group of Greater New York (PPGGNY), the Partnership for Philanthropic Planning (PPP), the American Council on Gift Annuities (ACGA), and more! Contact Lorri at

Recent Activity

Who are your best prospects when seeking planned gifts for your nonprofit? You need people, of course, but it's a bit more complex.

Finance > Philanthropy Charity l 2 years ago

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