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Dirk Rinker

Total live articles: 1

Member since: Jun 16, 2012

Dirk has been active in the areas of donor research and direct marketing analysis since 1983. He is currently CEO of the market research firm Campbell Rinker. He speaks frequently at conferences for non-profits on marketing research and direct marketing topics.

Campbell Rinker has provided market research to nonprofits and the companies that serve nonprofits for over two decades, and is a member of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA).

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More donors to international groups now say they prefer charities to contact them by e-mail (61%) over mailed letters (54%). Both of these methods are many times more popular than other methods such

Finance > Philanthropy Charity l 2 years ago

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