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How to Package a Set of Online Digital Audio Products

November 18, 2010 | Comments: 0 | Views: 126

Online digital audio products are a fantastic product for the information marketer. Your audience loves them because they have the personal touch of a video product. And yet they don't have the technology or fixed presence requirements of a video. They are a premium product - meaning you get paid more for them - so your bank manager loves them. And they're fairly inexpensive in terms of bandwidth so your webmaster loves them.

If you've been reading about them or wondering about them for any length of time then you will have heard the term "packaging" used with relationship to a set of online digital audio products.

But what is meant by packaging? How do you package a set of online digital audio products?

After all, these aren't a physical product that you can stick in a box. So what is meant by the term? How do you do it?

Packaging refers to taking a raw audio product - edited for errors - and then putting it into shape for sale. That may include adding material, combining recordings and creating sales letters and visuals. Think of it as turning the raw recording into a salable product.

Packaging begins in the editing room. To do this part of the task you use the same tools as you would for editing out errors. Personally, I use Wavepad but there are a number of other tools available.

Of course you need to edit the raw recording for errors. But you may also want to change the length. After all, a five minute recording won't make a great product. However, fourteen of these five minute recordings will fill a CD. Alternatively you may have an hour and a half of recordings that need to be shortened to fit on a single CD.

But a well packaged audio product needs more than just to be a desired length. Packaging also refers to putting recordings at the beginning and end of the recording. These recordings fulfill the same task as opening credits and closing credits for a video. Typically this means they identify the product and the speaker and give some hint as to why the audience should listen. The ending credits will include such items as who did the recording, who did the editing and other similar information. Depending on the nature of the base recording you may also want to add an introduction to the front and a set of concluding remarks.

Finally, music is an important part of our emotional reaction. Packaging also includes adding music and foley (sound effect) tracks to the basic audio recording. Sometimes this applies only to the opening and closing credits.

In addition to the audio packaging, you will also need physical packaging. Don't get confused this still referring to a digital product.

The physical packaging includes a number of items. For example, a graphic may be needed for the sales letter. Typically this is designed to look like a CD package set. There are a number of free and paid tools that can help you create such a graphic.

As mentioned you are also going to need a sales letter in order to sell the audio. This needs to be written and converted to a web page.

Finally, the audio track may need to be compressed in order to download it efficiently. Winzip may be used to create ZIP files or WinRAR may be used to create RAR files. Of course other tools are available.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps":

Do you want to read more free information like this? Go to my blog:

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

Source: EzineArticles
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