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The Power of the 5 W's - Who, What, When, Where and Why - To Get Your Message Across Successfully!

February 26, 2012 | Comments: 0 | Views: 395

Many of us carry an abundance of ideas with us and are actually quite knowledgeable on topics that interest us. But to take it to the next level, in which you can engage the reader, can challenge a lot of us. By following this format that I am laying out here, you will find the process less challenging and actually interesting. Better yet, it will put you at ease each and every time you have the opportunity to share your wisdom with the world!

If you have taken any journalism classes or communications courses you may have been introduced to this "formula." It does work if used correctly and interestingly. You must have the confidence in yourself that you are capable of doing this, but once you start, you will have the reassurance that you can write with ease and clarity!

The gist of the format is to always follow the 5 W's of journalism. That is you must engage your reader with "Who" you are, "What" you have to offer with your knowledge and skills, "Why" you are sharing it with your viewers, "When" this information can be used and or how it should be used, and finally "Where" this knowledge can be used effectively and successfully. Now that is the easy part! Now you must begin to shape your story to make it intriguing. So to begin with, start to open your story with a question, a doubt, a pain or an issue that someone might be having. It is the nature of the human being to find solutions to problems that they might be having. And if you are the person that resolve their issue, you will be the "Who" that they are looking for. But this is where it becomes tricky. You must do it in such an engaging way that you have the reader hooked within the first few sentences. As I said open up with a "pain" and you will get and keep their attention. An example would be:

"Do you find yourself ever having a difficult time sleeping at night?" Now that is a true pain for millions of Americans! You can then state that you are an expert in this topic and that you have strategies that will work for them to help them resolve their problem. Your techniques will show them how to address these issues and resolve their sleep deprivation issues.

Next you will describe and explain to them about the "sleep cycle" itself and "Why" it is important to understand that sleep comes in 2 to 3 hour cycles at best! This will be followed by "What" sleep cycles are and how they can be achieved and incorporated into your bedtime hours. Here is where you can do in depth and explain about Beta, Alpha, Theta and Delta brain waves. You can explain how the sleep cycles takes place during these varying brain wave activity and how it can vacillate every night!

Next you will state "When" the best times are to bring these healthier steps into your sleep cycle. And then finally you will close your article off by writing about the benefits of "Where" the best conditions are for a healthy nights sleep!

Remember, you must open up with a pain, a problem and issue and you must close it with an answer, a resolution a solution. You have opened and closed a topic and you have intrigued your reader by following the 5 "W" formula that allows you successfully create an interesting article each and every time you write. Now that is a skill that is worth learning and bringing into your life!

As an author and an expert in communications and presentation skills I successfully use this formula with consistency. At you can see several examples of how I can share these skills with you. I look forward to that opportunity!

Source: EzineArticles
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