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Duplicate Content Explained

February 26, 2012 | Comments: 0 | Views: 159

If you have been writing for any length of time, you may have come across the term duplicate content. No two words create such uneasy feelings in writers, bloggers and marketers than the words "duplicate content."

With the emphasis on quality content in article writing, YouTube videos, reports and blog posts, the issue of duplicate content never seems to get a real explanation.

Duplicate content is a fairly simple subject, but the myths surrounding it lead us to believe it is something to be feared. We hear stories of what not to do, how we should spin our articles before we submit them to articles directories or anywhere else. How we need to change a certain percentage of the words to make it not duplicate content.

I'll debunk duplicate content in a moment, but first, let's start with the source...

I'll use the example of the news services - the Associated Press, Reuters, Bloomberg - the end all be all of NEWS, right?

These organizations all operate on one premise - to distribute the news in a pre-written format. They write the newsfeeds and thousands upon thousands of websites pick up the newsfeeds. In other words, it is published everywhere.

And none of it is re-written; it is published exactly as-is with a reference to the source.

This is called syndicated content.

According to Wikipedia "Syndication means the websites providing information and the websites displaying it. For the receiving site, content syndication is an effective way of adding greater depth and immediacy of information to its pages, making it more attractive to users. For the transmitting site, syndication drives exposure across numerous online platforms."

So when you consider a site like or or any of the other thousands of article submission sites, what you are doing is syndicating your content to them.

And that is why you always want to post your content on your own site first, before sending it out anywhere else.

Think about it this way - you have a great article, so you syndicate it to get as many eyes as possible to read that article. Other websites see it, pick it up to use on their websites, all the while generating clicks back to your site via the author box.

Just imagine if only one of your written-for-syndication articles is picked up by 100 other websites, if one is an authority site, that could mean thousands of visitors back to your site!

Oh, and for the definition of duplicate content...

The only time when duplicate content becomes an issue is within your own website. Duplicate content happens when you have content that appears on more than one web page within the same website. So when multiple pages in a website display the same content Google does not rank any of it, leading to your website being penalized.

For more helpful ways to increase your audience and gain new followers, grab 101 Ways to Connect for E-commerce.

Source: EzineArticles
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