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Content Shows Perform Important Role for in-Flight Entertainment Suppliers

February 22, 2012 | Comments: 0 | Views: 183

There's no substitute for great in-flight entertainment (IFE) content during medium and long haul flights. Whether passengers are spending just a couple or many hours on-board, the experience they take away with them is often heavily swayed by the quality of the IFE content available on their back seat or overhead screens or personal TVs.

In-flight entertainment content service providers (CSPs) are the specialist companies that tailor IFE packages for airlines; acting as the link between content suppliers and distributors and the airlines themselves. They look at the airlines' route network, passenger demographics and seasonal changes before working with the airline to create a great package of movies, TV shows, music and other content for passengers to enjoy.

Sourcing great content from all parts of the globe that airline travellers will enjoy is naturally key and that's why content shows are vital to the industry.

Content shows allow movie and TV producers and suppliers to showcase their work to the media industry. Good IFE suppliers attend these events all over the world to source the possible content for their airline clients. Leading content shows include MIPTV in Cannes, World Content Market in Prague, the APEX TV Market and the Hong Kong International Film & TV Market.

MIPTV is regarded as the greatest gathering of TV and media professionals annually. It's where the industry makes deals that will shape the future, from inspiring new projects to buying next season's hits. Together, the entertainment community creates bridges across the diverse and expanding industry, united by a passion for TV, making new connections and unlocking new business opportunities.

The events provide a platform to see the hottest new content, allowing IFE content service providers to make deals and contacts and see the latest innovations likely to change the face of the IFE industry. Some of the events include conferences where leading content providers and IFE experts discuss the trends and changes likely to effect the future passenger experience.

In-flight entertainment suppliers attending events this year are likely to witness and take part in discussions around topics such as the personalised IFE experience, 3DTV and branded entertainment packages. Plus, there'll be chances to discuss programming for children and watch screenings of the latest content for 2012.

Advancements in technology mean that the content demands of airlines are changing all the time. Internet connectivity, wireless and app-based IFE systems are just some of the reasons why content owners and suppliers of in-flight entertainment rely on content shows to stay ahead of the game and deliver fresh and engaging solutions to airlines and their passengers.

Is it time to discuss the future of your in-flight entertainment?

Source: EzineArticles
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