Author Box
Articles Categories
All Categories
Articles Resources

FSBO Marketing: Convert DIYers to Clients

June 26, 2012 | Comments: 0 | Views: 210

FSBO marketing is a little bit of a thorn in the eye of many real estate agents that I know. After all, you wouldn't drill your own teeth, so why do some people feel like they are better off (trying) to sell their homes without a professional? The good news: there is a powerful and completely pressure-free method to getting those FSBO's to pick up the phone and have you take on their listing.

Basically, what you need to do is impress the FSBO with your expertise and keep in touch with them for awhile until they see for themselves that working with you saves both stress and money in the long run. This article will show you how to do that in an easy, low-effort, but very effective way.

To start with, think of 10 tips that could help anyone sell their home more quickly and easily. Think about the things you would do for your most valued client. Write one paragraph expanding on each tip.

Next, divide your 10 tips into 10 different emails with an interesting sounding name, such as "10 Secrets to Sell Your Home More Quickly and Easily - at a Higher Price." If you use an autoresponder service like AWeber (which we use ourselves), you can even set these emails to go out automatically at certain intervals, say one email every five to seven days. You do not even need a website for this! People can sign up via email.

Now you have not just created a high-value "ecourse", you've also got an automatic follow-up system. With every email, your prospect will know, like, and trust you more, because you are helping them so much for free. Don't worry about "giving away the store" - you can't! Rather, you'll have those FSBO's thinking, "Wow! If they can do that for my listing for free, just think how amazing it would be to hire them."

Once you've got this system lined up and ready to go, it's time to get in touch with your future clients. Get in touch with the FSBO in whatever way you are most effective - e-mail, telephone, letter - and offer them your ecourse for free. Do NOT try to sell them anything else. Your only aim is to get them to sign up for your ecourse. Incidentally, signing up people without their express permission is also not kosher - that is called SPAM, and we all hate it.

Once your FSBO's have started getting your information and value-packed ecourse, you can follow up with them in other ways. For example, you can add testimonials from happy clients of yours to the bottom of each email message. If you see that one of your FSBO's has had an open house or similar event, you can give them a quick call to ask how it went. The great thing is, you don't need to apply any sales pressure. Clients who are a good fit for you will convince themselves and contact you upon their own accord.

To sum up, one of the best ways to turn DIYers into your clients is to demonstrate the value you provide in a pressure and cost-free environment. An easy way to do that is with an "ecourse" delivered using an autoresponder service like AWeber, no website required. If you follow this approach, you'll be converting FSBO's into happy clients in no time.

To learn how to create marketing messages that get clients to say, "OMG, I need to work with you!" get your complimentary ticket to the webcast on Jaw-Dropping, Client-Getting Messages.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Real Estate Agent Marketing




Fsbo Marketing


Realtor Marketing

The documents are inevitable to assess your age, income, employment and residence. For the loan to be petitioned from the bank, you need the right procedure of application.The documents are

By: Simon Liva l Real Estate > Buying l November 20, 2012 lViews: 257

The main reason why people tend to be apprehensive about moving homes is that it entails packing everything in the home, transporting it and then unpacking it in the new home. The entire process of

By: Ringo Star l Real Estate > Moving Relocating l October 27, 2012 lViews: 211

There are a number of benefits to owning a second home. Buying to let is a long term investment. The property will usually accumulate value over time and also can generate rent on a shorter term

By: Alan Trotter l Real Estate > Investing in Real Estate l October 19, 2012 lViews: 241

Building a home, especially your first one, can be an incredibly daunting task - there are a number of factors, including budget and planning, that must be taken into account before any sort of

By: John K. Taylor l Real Estate > Building a Home l July 10, 2012 lViews: 333

When you're ready to sell your house, the first thing you'll probably do is find a real estate agent to help you through the process. It can be so inviting to seek out the discount Realtors who offer

By: W Josh Anderson l Real Estate > Selling l July 10, 2012 lViews: 263

You see the signs everywhere, especially in a strong economy: For Sale By Owner. For some reason, many people believe they'll do a better job of selling their homes without the assistance of a real

By: W Josh Anderson l Real Estate > Selling l July 10, 2012 lViews: 241

Handing out promotional items to potential clients is one of the most effective methods that realtors are using. There are a lot of realtors who are giving out different items to improve the

By: Todd P. Millerl Real Estate > Agents Realtorsl June 28, 2012 lViews: 375

If you are going to buy a real estate property, the most important thing that you need to have is a real estate agent. There are a lot of things that you can get from their services, especially if

By: Todd P. Millerl Real Estate > Agents Realtorsl June 28, 2012 lViews: 242

Feeling entrepreneurial? Interested in making a living as a Real Estate Agent?

By: Ford Shanleyl Real Estate > Agents Realtorsl June 26, 2012 lViews: 227

It's fair to say that the relationship between the general public and estate agents isn't exactly the strongest; years of broken promises, unhappy experiences and undervalued houses have led to the

By: Christopher Joseph Smithl Real Estate > Agents Realtorsl June 25, 2012 lViews: 203

Choosing the best Realtor isn't as easy as it should be. Well frankly choosing a real estate firm is like choosing between a diner style menu and high end restaurant style menu.

By: Montana Ruarkl Real Estate > Agents Realtorsl June 23, 2012 lViews: 216

Have you ever worked with a Real Estate Agent and the whole experience was terrible? Perhaps the transfer process for the sale of your property was stressful and the Agent was unhelpful? Though this

By: Steve M Eganl Real Estate > Agents Realtorsl June 22, 2012 lViews: 201

There are hidden dangers in real estate agent marketing. You could be unintentionally turning off buyers. When you optimize your brand touchpoints, you can ensure that everything you are doing in

By: Andy Riegler Andrewsl Real Estate > Marketingl June 13, 2012 lViews: 266

Even the best marketing ideas don't help if you can't put them in action. Here are some tips to give your marketing a jump start.

By: Andy Riegler Andrewsl Real Estate > Marketingl June 05, 2012 lViews: 123

Discuss this Article

comments powered by Disqus