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Generating High Quality Insurance Leads in the Real World

January 14, 2012 | Comments: 0 | Views: 137

New technologies make life easier and more exciting. When it comes to business, we are constantly searching for the latest and greatest to make sure that we stay ahead of our competition. Ironically, when we become consumed by this fear of falling behind, we forget about the most tried and true traditions that established our industry in the first place.

Now let's take a look at lead generation in the insurance industry.

Anyone who sells insurance knows that if you cannot high quality leads, then generating sales is going to be close to impossible. The internet has done wonders for us as insurance agents looking to generate new high quality leads; however we should not let ourselves get so distracted that we forget about generating leads out in the real world.

In order to generate an endless stream of high quality insurance leads and have buyers hunting you down (instead of the other way around) you need to combine technology with tradition.

So how do you go about doing this?

* First off, you want to make sure that you have a fully functioning website. Make sure it is designed and crafted by a professional who is an expert in SEO (Search Engine Optimization).

Keep your website clean, simple, and easy to navigate. If it takes too long for potential customers to find the information that they need then they will go to someone else's website and buy from them instead.

Also keep the imagery on your website light in order to prevent people from waiting when they try to open it.

Find a reliable lead generator online, sign up and follow through with the instructions.

* Secondly (this is the part that most of us forget), you want to go out into the real world and start making connections.

When I say connections, I mean REAL connections. Don't treat everybody you meet like a lead. Make friends and serve your community. Go to church and get to know the people in your neighborhood. Go to your kid's baseball games and get to know the rest of the parents. Join a local bowling team and socialize with all the other teams in the league. The possibilities are endless.

Make friends with these people and treat them well. Do favors for them without expecting anything in return. Listen to them talk and take a genuine interest in their lives. See what you can do to help.

Sooner or later everyone is going to ask what you do for a living and you can tell them. "I sell insurance, yeah, if you ever need anything just let me know and I will hook you up, we've got some amazing deals going on right now". Then you drop the subject and ask them a question about themselves in order to turn the focus back onto them. Wait until next time to give them your business card.

It won't be long until everyone your community knows exactly who to go to when they need insurance. These people will be your most loyal customers and they will generate the HIGHEST quality insurance leads for you when they recommend you to all their friends and family members.

You will not only make a lot more money, but you will also feel good knowing that you are a valuable member of your community.

Jack Brinker has a passion for insurance and has been involved with helping agents generate insurance leads for themselves for over 10 years.

Source: EzineArticles
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