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Are You In An Affiliate Marketing Rut?

March 28, 2012 | Comments: 0 | Views: 118

If you keep doing the same thing you've been doing, you'll keep getting the same thing you've been getting.

Have you ever been in a rut without realizing it? It can happen to the best of us. We need to be reminded from time to time to venture out and try new things. Find new marketing ideas, change out old banners, and experiment with different marketing tactics.

There was a farmer who had an old lazy dog. The dog would sit by the side of the road day after day, waiting patiently for a car to pass by. As soon as one came into sight, the dog would immediately lunge forward and begin chasing the car with all his might, barking loudly as he tried to overtake it. Before long he would give up, return to the same spot and sit and wait for another car to pass by.

Humored by the actions of the dog, a neighbor asked, "Do you think he will ever catch a car?"

The farmer's response was laughable, "It's not if he will ever catch a car that makes me wonder, it's what would he do with it if he ever really caught one?"

Banners on a website can be like that dog, they flash and "chase" down a customer, but the customer is pretty difficult to catch. So the banner stays in its spot and waits for the next customer and repeats the process.

The dog never caught a car, but he continued to try the same thing over and over again everyday. A banner is vital to your site, but it is the means of guiding your customer to the correct website after you have sold them on their need to go there.

Do you feel confident that the strategies you are using are as effective as you would like them to be? If not, change them. Just like anything else, affiliate marketing requires hard work. It is vital that you add fresh new content regularly in order to drive traffic to your site.

Did the dog have a plan? Who knows what goes on inside a dog's head, but you can have a plan? Make a plan and each week try one new strategy. If you consistently do this, perhaps you will add a few customers with each tactic. Time will help you build and soon you will begin to realize that your hard work is paying off.

Persevere, don't give up. Successful people don't quit, if something isn't working they work until they find, not just one thing, but many things that work.

Who knows, perhaps we have misjudged the dog in this story. Perhaps his goal was to chase the cars away from his spot! In that case, he persevered day after day and he was always successful. You can be successful too. Good luck!

Sandra Turner is the affiliate manager for Gecko Software. Anyone interested in becoming an affiliate of Gecko Software is welcome to join our team.

Source: EzineArticles
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